Resources - We Are Sales

Our Latest Videos

Messaging Masterclass: "Leverage the Power of Storytelling"

How Sales Leaders Can Navigate the Generative AI Evolution

The Modern AI-powered Sales Tech Stack

Revolutionizing The Sales Process with ChatGPT: 9 Essential Use Cases

The Human Aspect of the Modern Sales Force

How Odoo’s commercial strategy makes the company so successful

Scaling for Success: The Power of Revenue Playbooks to Drive Sales and Reduce Stress

From Mind to Market: give yourself the unfair advantage with neuroscience.

Sales Compensation Effectiveness

The age of the partner: navigating Cisco’s evolving partner ecosystem

WHY NOW: Build your ultimate sales storyline

The SDR of the future: How to leverage data & sales tools in your sales process

The Blueprint for Finding Top Performing SDRs

How to be dynamic in a fluid world: building a growth mindset & culture

From bootstrapped to VC-backed: how to scale your sales operations

Decision Maker Panel: How C-level buys

Sales on steroids: from theory to reality

How to solve the rainmaker dependency

Leveraging Lean principles to drive sustainable growth in Sales

From Overwhelmed to Over-Achieving The Power of Focused Lead Qualification

The Most Common Myths About Sales And What To Do About Them

Sales is a team sport: how to maximise revenue per FTE in customer facing

How to leverage tech for B2B value selling in 2023

Virtual Panel | The role of sales is changing, but what about its impact?

The Road To VP Sales

5 Alarming Developments in Sales & How Sales Leaders need to adapt

SaaS Sales: 7 Skills You Need To Master

Academic Sales Research, by Deva Rangarajan (Sept 2022)

Personal Branding in Sales, Build an Online Presence to Close More Deals

Customer-centric pricing boosts your sales – Laurent-David Hostyn, Co-founder & CEO Pricing Pact

Less contact, more impact – Jozefien De Feyter, CEO Blinc Sales

The ultimate LinkedIn masterclass – Erendiz Ates & Mic Adam, LinkedIn Ambassadors & Trainers

How to attract and hire the best sales talent – Alexander Goovaerts, CEO Headlight

Aligning sales & marketing: breaking the silos – Kurt Ghijsbrecht, Managing Director Markies

Sales Maturity Stages: how mature is your sales organisation – Patrick Maes, Head of Customer, Sales, Marketing and Innovation KPMG

Shift your Sales machine into top gear – Bruno Desmet, Managing Director The House Of Sales

How to create a dynamic workplace – Interactive Panel

5 tips to make SDRs more successful in growing your business – Sven Lens , Founder & Managing Director Sales X

Already 8 years ‘the best place to work’, what are the key aspects to achieve this – Thomas Van Eeckhout, CEO Easi

Maximizing the power of enablement – Luc Vanheule, Director Global Sales Excellence Materialise

Channel Sales : A strong lever for growth…but get your act right! – Wim Vandebergen, Country Manager Commercial Channel HP

Matching your sales design & structure to your sales life cycle – Deva Rangarajan, Professor B2B-sales IESEG

What your marketing department has been doing wrong & what you should ask them to do instead – Koen De Witte, Managing Director LeadFabric

The New Era of Digital Transformation in Sales – Alan James Partnerships Lead EMEA Outreach

What makes a great leader: the winning leadership style – Panel Discussion

How to turn digital age challenges into opportunities - Pascal Persyn

How to prepare your sales engine for hypergrowth – Panel Discussion

How the sales organisation is evolving in a changing environment – Panel Discussion

Our Latest Articles

These 3 tactical coaching tips will unlock your team’s full potential

How to win more deals faster thanks to the value workshop

The #1 hiring mistake when hiring a VP sales for the first time

Pipeline Review ≠ Sales Forecast

Why you need Individual Development Plans (IDPs) and what they are

How to navigate the diversity imbalance in sales

Two principles that might change your management style forever

The importance of setting clear expectations to the sales team

The meaning of “intention” in building an intentional performance-driven culture

Shopify EMEA’s 3 Core Hiring Principles

The 4 “Hs” of the Enterprise Seller

What is product-led sales (PLS)?

The 3×3 Pre-call Research Framework

Losing €2.2M because of wrong pricing

Via’s Market Expansion Playbook

How Job&Talent successfully split the sales team in a “hunting” and “farming” team

Swan’s market expansion across Europe

This is how Byrd 2x’d their LTV:CAC ratio

The system that enabled TrueLayer to achieve a 50-75% win-rate

8 learnings of how TravelPerk went from €0 to €150M ARR in 3 years

5 Questions Sales Leaders Ought To Ask Themselves

7 Behaviours High-performing SaaS Sales Professionals All Share

The 4 factors that determine your SaaS sales career

6 Core Principles for revenue leaders to build a world class pipeline, and take the stress out of pipeline reviews, forecasting and QBRs

The Perfect Sales Storm: 5 Challenges Sales Leaders Are Facing And What They Can Do About Them

How to approach Value Selling in 2023

Our Latest Podcasts Episodes

How Seismic transformed their sales process to be buyer-centric

How NordVPN went from B2C to B2B

How to be a top 1% sales leader: the power of coaching

From Red to Blue Ocean: Unique's pivot and its repercussions on the GTM strategy.

Why hiring a VP of Sales too soon can doom your startup

From flat to steep: The 3 key elements to revamping sales

From 50% to 270% target achievement: rekindling the growth at Criteo

Empowering Leadership: managing first-line managers & promoting diversity

Building Chargebee’s EMEA outbound sales team from the ground up

The Scaling Brain Behind Payhawk, Bulgaria's Unicorn

Building an intentional culture designed for performance

How Shopify EMEA grew the sales team by 9x in 18 month

Building the enterprise sales business from the ground up

From PLG to PLS: how Canva introduced product-led sales

10x your prospecting game in 2024

Doubling prices with no impact on churn or win rate

Expanding into +700 cities and 40 countries in less than 6 years: Via’s market expansion playbook

How the highest-valued unicorn in Spain increased new business by 60%

How Swan leads the European fintech revolution through rapid market expansion

How changing their ICP led Byrd to double their LTV:CAC ratio

How this FinTech is closing enterprise clients at +70% win rate

From 0 to €150M ARR in 6 years, the “boring” system that drove Travel Perk to a Unicorn status

Ep48 Sanne De Ridder | Breaking Silos, Building Success: from the traditional to matrix sales org

Ep47 Bart Van Eijck | How to use ValueSelling to boost win rates & revenue growth

Ep46 Edward Boute | How to apply a 10X mindset in both professional & personal life

Ep45 Pablo Dominguez | Leverage Lean Principles to streamline your sales process

Ep44 Lucie Kroemer | The power of adaptability in sales leadership

Ep43 Edwin Van Waes | From Manager to Coach

Ep42 Jan Bultinck | Adopting the "9 Meter Jump" discipline in sales

Ep41 Sébastien Bruyr | The unique sales strategy of Odoo

Ep40 Christopher Engman | What it takes to land Megadeals

Ep39 Sven Baccus | The Road To High Performance

Ep38 Patrick De Pauw | How to maximize the benefits of authenticity in your employer branding

Ep37 Nieves Canada | Hiring and developing a best-in-class CS team

Ep36 Nathalie Van Oost | How to discover your true potential by being your own leader

Ep35 Usights Founders | Next Events & Positioning of the Community

Ep34 David Uytterhaege | How to level up your sales outbound game

Ep33 Kjelle Alaers | Coming back from 7 panic attacks due to pressure of the sales job

Ep32 Andrea Balducci | The importance of RevOps in a scale-up sales organization

Ep31 Dado Van Peteghem | The Magic Triangle of web3 for Sales & Marketing

Ep30 Usights Founders | Building the membership environment

EP29 Christophe Bostyn | How Showpad envisions the future of sales management

Ep28 Jeroen Poels | How leveraging your network can help to build a market leading staffing agency

Ep27 Michael Humblet | The inverted pyramid of customer acquisition

Ep26 Isabellla Pratita | Building an innovative revenue organization through data

Ep25 Usights Founders | Positioning & Activities of Usights

Ep24 Steffen Hedebrandt | How to get insights on the whole Customer Journey

Ep23 Thomas Dalberto | How to kill it as an enterprise AE

Ep 22 Thomas Van Eeckhout | How Easi built a winning sales culture that attracts & retains talents

Ep 21 Niels Van Weereld | The learnings of building out the revenue organization of Metamaze

Ep 20 Usights Founder | What's coming after the summer break

Ep 19 Tom Lauwerys | The impact of AR on sales processes

Ep 18 Juan Schmitz | The key processes in startup sales

Ep 17 Jozefien De Feyter | Don't treat people how you want to be treated

Ep 16 Cedric Royer | The needed systems to scale a company

Ep 15 | Round-up We Are Sales & what's next?

Ep 14 Bram Van de Velde | How hating sales triggered the start of Leadcamp

Ep 13 Pascal Persyn | The essence of Commercial Excellence

Ep 12 Marvin Trovato | Learnings from the road to building the #1 global school

Ep 11 Harold Roquet | Building the sales engine of a Unicorn rocket ship

Ep 10 Dylan & Maarten | The return of Maarten & 28 days till showtime

Ep 9 Carmina Coenen | The importance of DE&I, Lifelong Learning & Value Driven Leadership

Ep 8 Koen De Witte | What the history of Martech can teach us about the evolution of Salestech

Ep 7 Kurt Ghijsbrecht | The importance of breaking the silos

Ep 6 Luc Vanheule | A deep dive into sales excellence

Ep 5 A HUGE announcement from the Usights Team

Ep 4 Alexandra Gschwind | How mastering your self-awareness can help you land a career at Google

Ep 3 Jeroen De Koninck | The journey to scaling tech companies

Ep 2 Bruno Desmet | From hating sales to a 30-year career in sales

Ep 1 Peter Snauwaert | How the sales leader had to evolve over the years