Ep 13 Pascal Persyn | The essence of Commercial Excellence

In the 13th episode of The Revenue Discussion podcast we have Pascal Persyn as our guest, CEO of Perpetos. In this episode we take a deep dive into commercial excellence.

For a lot of people the views of Pascal might be a surprise and a real eyeopener. One of these things is fact that marketing & sales alignment with internal KPIs is not the way to go, it’s all about the alignment with the customer. Also Pascal doesn’t believe in a linear, standardized process for sales professionals. In this episode we unpack these views of Pascal and many other interesting learning.

Enjoy the episode.

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