⏱️ "Early Bird" until March 13 -
CONFERENCE
May 20, 2026 · Brussels, Belgium
This conference is hosted in partnership with
Leaders from these companies will be attending We Are Sales 2026
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We Are Sales 2026
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Conference Themes ✨
One central theme:
Commercial Excellence in 2026
Commercial Enablement
How to equip sales teams with the right skills, tools, processes, and insights to sell more effectively (and spend more time on what actually creates impact with customers).
Smart Orchestration
How to stop “pushing” sales messages and start orchestrating the right signals, channels, and moments to pull buyers in.
Account & Key Account Development
How to grow existing accounts over time through structured account planning, expansion strategies, and long-term value creation.
Business Development
From cold outreach to value-driven conversations, smart targeting, and long-term relationship building.
Commercial Leadership
How sales leaders set direction, create focus, and build high-performing commercial teams by aligning strategy, people, and execution.
CRM & Sales Technology
How to use CRM and sales tech to make your team faster, sharper, and more consistent.
2026 Speakers
Conference Program 2026
Get ready for a full day about sales through keynotes, deepdives & networking
CANCELLATION INSURANCE
Want to keep your agenda flexible? Secure today’s price now, cancel later if needed.
If your agenda for the 20th isn’t fully settled yet, you can still take advantage of the current rate. Simply add ticket insurance, and you’ll be protected.
** Note: it’s smarter to take the insurance than waiting for the next price increase. **
Conference Partners
Where is the venue?
This summit is brought to you by We Are Sales
Our mission is to empower B2B sales leaders through media & community.
In a fast-changing world, it can be tough to keep up with the pace of the field, especially when your main focus is on working & closing the deals. It’s easy to lose track of the latest strategies and tactics that lead to success.
Not only that, but as a sales leader, you often find yourself alone with your thoughts, making decisions, and shouldering responsibilities.
That’s why we’re creating a community where world-class sales leaders can come together.
FAQ
You can always contact us via email at info@wearesales.com. We will be happy to answer all your questions and get back to you as soon as possible.
Unless you took the cancellation insurance, we don’t refund ticket purchases. Alternatively, you can always find someone who will substitute for you. If that is the case, please inform us the latest one week before the event by sending an email to info@wearesales.com.
Yes. Upon request, we offer a “Virtual Only” ticket for €145, which gives you access to the event app and all keynote recordings. If you’re interested, please contact us at info@wearesales.com.
The conference will take place at Culliganlaan 4b, 1831 Machelen, Belgium; on Wednesday May 20, 2026.
Yes, and parking is included in your ticket.
Don’t worry if you cannot attend all sessions. We’ll share (exclusively for the attendees) the recordings of the keynotes a few days after the conference.
Two weeks before the event, we’ll email all the attendees about the event app. You’ll be able to confirm your profile, book meetings with other attendees and pre-register for sessions. More info we’ll be shared with you about this via email.
Catering will be provided during the entire happening. You don’t have to worry, we won’t make you starve 😉
For more information on We Are Sales, visit our home page.