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We Are Sales 2025
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Conference Themes ✨
Building pipe
Target KPI: # new opps in pipeline / time unit
Discover innovative ways to keep your sales funnel thriving. We’ll dive into strategies like leveraging AI for prospecting, crafting outreach sequences that actually get replies, and using LinkedIn to build relationships at scale. Expect actionable tips and real-world examples that will help you uncover and qualify high-quality leads faster.
Value selling
Target KPI: avg deal size
Learn how to position your offering as the must-have solution. From crafting value propositions that resonate to mapping ROI to your customer’s business goals, this track is all about selling outcomes, not just products. In this category we also discuss techniques for upselling, cross-selling, and turning smaller deals into bigger wins.
Accelerating deal cycle
Target KPI: avg sales cycle
Speed up your deals by exploring strategies to create urgency and drive demand, such as leveraging compelling storytelling, ROI-focused messaging, and time-sensitive offers. Case studies will highlight how to reduce time-to-close while keeping deals on track.
Closing the deal
Target KPI: % win rate
Boost your win rate by mastering deal-closing techniques. Topics include handling objections, running killer discovery meetings, and structuring proposals that prospects can’t resist. We might also cover negotiation tactics and how to create urgency without being pushy.
sales leadership
Lead your team to greatness with sessions on coaching for performance, managing through metrics, and creating a winning sales culture. You’ll hear from top sales leaders about building high-performing teams, coaching and managing sellers, and setting clear, motivational goals that align with company objectives.
Revenue Operations
Turn your sales operations into a well-oiled machine. We’ll cover topics like designing data-driven processes, implementing the right tech stack, and integrating automation tools to free up more time for selling. Plus, hear success stories about how aligning the revenue departments can accelerate your revenue growth.
Team Experience
Join the We Are Sales conference as a team (min. 3 people) and unlock exclusive benefits:
Sales Olympics
Compete in a fun, team-exclusive challenge designed to test your sales skills and build team spirit, and get the chance to win big prices!
More Learning
With multiple sessions running in parallel, your team can split up, attend different tracks, and share insights for a 360° experience.
Team Celebration
Pop the bottle of champagne! 🍾 Get a bottle for each 4 people of your team, and celebrate in style at the afterparty!
Team Shoutout
Bringing your team speaks volumes about your culture! We’ll shoutout you online and on-site with a spot on the “Team Wall of Fame.”
Your Schedule for the Day
Get ready for a full day about sales through keynotes, deepdives & networking
Kick off the day with a warm welcome! Arrive early (doors open at 9 AM), grab your badge, and enjoy a coffee while meeting fellow attendees. It’s the perfect set up to set the tone for an inspiring day ahead.
Join us for the official opening of the conference, where we’ll outline the day’s events and share key information to enhance your experience.
PS. Try to be at the venue by 10.30 AM so you do not miss any content.
What sets the top 1% of sales teams and executives apart from the rest? This opening keynote dives deep into the traits, habits, and strategies that define high performers. Explore the mindset that fuels resilience and adaptability, the work ethic that drives consistent results, and the motivation that keeps salespeople at the top of their game.
AI is reshaping sales organizations in profound ways—from how we prospect and qualify leads to how we close deals and forecast revenue. This engaging panel discussion brings together a diverse group of thought leaders to explore what it truly means to build and lead an AI-powered sales organization.
Enjoy a delicious meal while networking with peers. This break provides a chance to relax and discuss the morning sessions.
The afternoon brings a mix of inspiration and hands-on learning with two distinct session formats designed to cater to every attendee’s needs:
Mainstage Keynotes (30 minutes each)
These sessions on the mainstage are crafted to inspire and energize a broader audience. Packed with quick wins, bold ideas, and motivational insights, each keynote is delivered by thought leaders and experts who will leave you with actionable takeaways to elevate your sales game. Perfect for those looking to stay ahead of trends and bring new energy to their work.
Deep Dives at Roundtables (90 minutes)
For a more personalized and interactive experience, join one of our niche-topic deep dives. These sessions, limited to ~40 participants each, are designed for intimate, focused discussions led by subject-matter experts. Expect dynamic roundtable discussions, collaborative brainstorming, and practical exercises like worksheets to apply new concepts directly to your challenges.
Grab a drink, loosen the tie, and keep the deals flowing over casual conversations and light bites.
For VIP attendees, conclude the day with an exclusive seated dinner. This intimate gathering is designed to deepen connections over exquisite cuisine.
Where is the venue?
At our conference, our goal is to bring salespeople two things: the proven, timeless best practices as well as the cutting-edge innovation to level up our sales game – therefore a must-attend event for sales teams.
Dylan Mendes, CEO of We Are Sales
FAQ
You can always contact us via email at info@wearesales.com. We will be happy to answer all your questions and get back to you as soon as possible.
We don’t refund ticket purchases. If you cannot make it, we recommend you to find someone who will substitute for you. If that is the case, please contact us 2 weeks upfront, sending an email to info@wearesales.com
The conference will take place at Groenendaallaan 394, 2030 Antwerp, Belgium; on Thursday May 16, 2024.
Coming from Amsterdam?
By Car: 2h
By Train: 1h28
Route:
You take the Eurostar 9316 toward Paris and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Paris?
By Train: 2h22
Route:
You take the Eurostar 9303 toward Amsterdam and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Antwerp-Central Train Station
By Train:0h12
Route:
You take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Brussels airport?
By Car: 0h35
By Train:0h44
Route:
You take the IC9219 toward Amsterdam and get off at “Antwerpen-Berchem”.
From here you take the 2558 Roosendaal and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Charleroi airport (Brussels South)?
By car: 1h25
Searching for the best deal in terms of accommodation? We’ve arranged a discount at the following hotels:
- Holiday Inn Express Antwerp – City Center (12 min by taxi or 17min by tram) : 12% reduction & breakfast included (via the hyperlink)
- Hotel Indigo Antwerp – City Centre (13min by taxi or 17min by tral): 12% reduction & breakfast included (via the hyperlink)
Important: Make sure you select the dates, before you search. The discount is only valid from 15/5 to 17/5
Yes, more than 2000 parking spots, at no extra cost. We should be good 😉
Don’t worry if you cannot attend all sessions. We’ll share (exclusively for the attendees) the recordings of the keynotes a few days after the conference.
When we are approaching April, we’ll email all the attendees about the event app. You’ll be able to confirm your profile, book meetings with other attendees and pre-register for sessions & roundtable discussions. More info we’ll be shared with you about this via email.
Catering will be provided during the entire happening. You don’t have to worry, we won’t make you starve 😉
For more information on We Are Sales, visit our home page.