⏱️ The Final countdown is on!

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CONFERENCE

May 21, 2025 · Antwerp, Belgium

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We Are Sales 2025

The Final Countdown is on! We Are Sales 2025 is here in...

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Lineup for WE ARE SALES 2025 ↓

A New Era in Sales: The AI-Powered Sales Organization

Panelists: Ann-Sophie Vlaminck (Operational Advisor @ Fortino Capital), Hanneke Vogels (Sales Tech Strategist), Charles Boutens (Founder & CEO @ Uman.ai) & Gianni Cooreman (Chief Inspiration Officer @ Salesforce)

Session description

What is GTM Engineering? Coined by Clay, but what you better should understand about engineering your GTM

Victor De Coster

Revops & Analytics Engineer

Session description

Signal- & Intent-based Selling: Reaching out at the right time with the right messaging

Jean-Philippe M.L. Schepens

Serial Entrepreneur & Founder Axonjay.ai

Session description

"Eliminate!"
Success starts with cutting things out

Edward Boute

Author & Executive Coach

Session description

Growing faster than the market: the secrets to doubling your pipeline conversion

Pascal Persyn

Commercial Excellence Expert, Lecturer @ Vlerick & Founding CEO @ Perpetos

Session description

The Secret to a Resilient, Crisis-Proof Sales Team

Andy Vlaeminck

Business Unit Manager @ salesUp

Session description

Partnerships are like college s*x

Frie Pétré

Founding CEO @ Qollabi

Session description

Forget Growth Marketing, it's time for "Growth Sales"

Hanne Hellemans

Founding CEO @ Silk

Session description

Buyer-Proof Selling: How To Interact & Negotiate With Modern Procurement

Manu Matthyssens

Professor @ Antwerp Management School & "Buyer Proof Sales" Expert @ ISAM

Session description

Gravity Sales: An Introduction to a New Sales Model

Michael Humblet

Founder @ School of Sales, Sales Author & Sales Strategist

Session description

Value-Based Pricing: Unlocking Customer Happiness & Driving Business Growth

Ann Vervecken

Global Head of Value Based Pricing @ DHL Supply Chain

Session description

Turn Your CRM into a Revenue-Driving Machine

Martijn Plessers

Co-founder @ Bonana Belgium

Session description

The Art & Science of Champion Building in Enterprise Sales

Frederik Maris

CRO @ Atoss (ex-Head of EMEA @ Zoom)

Session description

The Commercial Transformation of iO

Maarten De Schepper

Chief Commercial Officer @ iO

Session description

Conference Partners

Join us for the VIP Dinner ✨

Don’t stop at 5 PM but conclude your journey with an exclusive VIP Leadership Dinner, featuring the event’s speakers. This dinner is brought to you by Pavilion, the global community for GTM leaders.

Team Experience

Join the We Are Sales conference as a team (min. 3 people) and unlock exclusive benefits:

Sales Olympics

Compete in a fun, team-exclusive challenge designed to test your sales skills and build team spirit, and get the chance to win big prices!

More Learning

With multiple sessions running in parallel, your team can split up, attend different tracks, and share insights for a 360° experience.

Team Celebration

Pop the bottle of champagne! 🍾 Get a bottle for each 4 people of your team, and celebrate in style at the afterparty!

Team Shoutout

Bringing your team speaks volumes about your culture! We’ll shoutout you online and on-site with a spot on the “Team Wall of Fame.”

Your Schedule for the Day

Get ready for a full day about sales through keynotes, deepdives & networking

Kick off the day with a warm welcome! Arrive early (doors open at 9 AM), grab your badge, and enjoy a coffee while meeting fellow attendees. It’s the perfect set up to set the tone for an inspiring day ahead.

Join us for the official opening of the conference, where we’ll outline the day’s events and share key information to enhance your experience.

PS. Try to be at the venue by 10.30 AM so you do not miss any content.

Edward Boute, former Head of Google Cloud, shares the philosophy behind his book Eliminate! — a powerful call to simplify our lives and businesses for greater success.

In this keynote, he reveals how eliminating what’s unnecessary in your sales approach, meetings, and mindset creates space for focus, balance, and results.

Drawing from over a decade of personal experience, Edward offers practical principles that help sales professionals cut the noise, prioritize what truly matters, and unlock more meaningful growth.

AI is reshaping sales organizations in profound ways—from how we prospect and qualify leads to how we close deals and forecast revenue. This engaging panel discussion brings together a diverse group of thought leaders to explore what it truly means to build and lead an AI-powered sales organization.

Enjoy a delicious meal while networking with peers. This break provides a chance to relax and discuss the morning sessions.

The afternoon brings a mix of inspiration and hands-on learning through the break-out sessions.

Grab a drink, loosen the tie, and keep the deals flowing over casual conversations and light bites.

For VIP attendees, conclude the day with an exclusive seated dinner. This intimate gathering is designed to deepen connections over exquisite cuisine.

Where is the venue?

Words From Our Attendees

FAQ

You can always contact us via email at info@wearesales.com. We will be happy to answer all your questions and get back to you as soon as possible.

We don’t refund ticket purchases. If you cannot make it, we recommend you to find someone who will substitute for you. If that is the case, please contact us 2 weeks upfront, sending an email to info@wearesales.com

The conference will take place at Groenendaallaan 394, 2030 Antwerp, Belgium; on Thursday May 16, 2024.

Coming from Amsterdam?
By Car: 2h
By Train: 1h28

Route:
You take the Eurostar 9316 toward Paris and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024

Coming from Paris?
By Train: 2h22

Route:
You take the Eurostar 9303 toward Amsterdam and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024

Coming from Antwerp-Central Train Station
By Train:0h12

Route:
You take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024

Coming from Brussels airport?
By Car: 0h35
By Train:0h44

Route:
You take the IC9219 toward Amsterdam and get off at “Antwerpen-Berchem”.
From here you take the 2558 Roosendaal and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024

Coming from Charleroi airport (Brussels South)?
By car: 1h25

Searching for the best deal in terms of accommodation? We’ve arranged a discount at the following hotels:


Important: Make sure you select the dates, before you search. The discount is only valid from 15/5 to 17/5

Yes, more than 2000 parking spots, at no extra cost. We should be good 😉

Don’t worry if you cannot attend all sessions. We’ll share (exclusively for the attendees) the recordings of the keynotes a few days after the conference.

When we are approaching April, we’ll email all the attendees about the event app. You’ll be able to confirm your profile, book meetings with other attendees and pre-register for sessions & roundtable discussions. More info we’ll be shared with you about this via email.

Catering will be provided during the entire happening. You don’t have to worry, we won’t make you starve 😉

For more information on We Are Sales, visit our home page.