Ep26 Isabellla Pratita | Building an innovative revenue organization through data

How innovative is your revenue organization?

What does that even mean? Let’s be honest, we know that “innovation” is crucial for sustainable growth, but what does that entail?

That’s why we asked Isabella Pratita to the show. Isabella is founder & CEO of Higrowth, a data-driven marketing agency, helping innovative players to accelerate their growth using data.

In this discussion we unpack what it means to build an innovative revenue organization. We touch on concepts such as the lean start-up principle, the sprint methods, business prototyping & design thinking.

Learn in this episode about Isabella’s methodology on how to leverage the power of data to build that innovative revenue organization.


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