CONFERENCE
May 20, 2026 · Antwerp, Belgium
Dear Friend of We Are Sales, since you’ve been part of our journey for some time, we are excited to provide you with an exclusive rate for your ticket to We Are Sales 2026!
Use “Friends26” at checkout to benefit from the exclusive “Friends of We Are Sales” discount (valid until Febr 13)!
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We Are Sales 2026
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Conference Themes ✨
One central theme:
Commercial Excellence in 2026
Commercial Enablement
How to equip sales teams with the right skills, tools, processes, and insights to sell more effectively (and spend more time on what actually creates impact with customers).
Smart Orchestration
How to stop “pushing” sales messages and start orchestrating the right signals, channels, and moments to pull buyers in.
Account & Key Account Development
How to grow existing accounts over time through structured account planning, expansion strategies, and long-term value creation.
Modern Business Development
From cold outreach to value-driven conversations, smart targeting, and long-term relationship building.
Commercial Leadership
How sales leaders set direction, create focus, and build high-performing commercial teams by aligning strategy, people, and execution.
CRM & Sales Technology
How to use CRM and sales tech to make your team faster, sharper, and more consistent.
CANCELLATION INSURANCE
Want to keep your agenda flexible? Secure today’s price now, cancel later if needed.
If your agenda for the 20th isn’t fully settled yet, you can still take advantage of the current rate. Simply add ticket insurance, and you’ll be protected.
** Note: it’s smarter to take the insurance than waiting for the next price increase. **
Your Schedule for the Day
Get ready for a full day about sales through keynotes, deepdives & networking
Kick off the day with a warm welcome! Arrive early (doors open at 9 AM), grab your badge, and enjoy a coffee while meeting fellow attendees. It’s the perfect set up to set the tone for an inspiring day ahead.
Join us for the official opening of the conference, where we’ll outline the day’s events and share key information to enhance your experience.
PS. Try to be at the venue by 10.30 AM so you do not miss any content.
We’ll be revealing our speakers and their respective sessions little by little as of January 20, 2026.
Enjoy a delicious meal while networking with peers. This break provides a chance to relax and discuss the morning sessions.
We’ll be revealing our speakers and their respective sessions little by little as of January 20, 2026.
Grab a drink, loosen the tie, and keep the deals flowing over casual conversations and light bites.
Where is the venue?
Venue: Kinepolis Antwerp - Groenendaallaan 394, 2030 Antwerpen, BE
FAQ
You can always contact us via email at info@wearesales.com. We will be happy to answer all your questions and get back to you as soon as possible.
Unless you took the cancellation insurance, we don’t refund ticket purchases. Alternatively, you can always find someone who will substitute for you. If that is the case, please inform us the latest one week before the event by sending an email to info@wearesales.com.
Yes. Upon request, we offer a “Virtual Only” ticket for €145, which gives you access to the event app and all keynote recordings. If you’re interested, please contact us at info@wearesales.com.
The conference will take place at Groenendaallaan 394, 2030 Antwerp, Belgium; on Wednesday May 20, 2026.
Coming from Amsterdam?
By Car: 2h
By Train: 1h28
Route:
You take the Eurostar 9316 toward Paris and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Paris?
By Train: 2h22
Route:
You take the Eurostar 9303 toward Amsterdam and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Antwerp-Central Train Station
By Train:0h12
Route:
You take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Brussels airport?
By Car: 0h35
By Train:0h44
Route:
You take the IC9219 toward Amsterdam and get off at “Antwerpen-Berchem”.
From here you take the 2558 Roosendaal and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Charleroi airport (Brussels South)?
By car: 1h25
Searching for the best deal in terms of accommodation? We’ve arranged a discount at the following hotels:
- Holiday Inn Express Antwerp – City Center (12 min by taxi or 17min by tram) : 12% reduction & breakfast included (via the hyperlink)
- Hotel Indigo Antwerp – City Centre (13min by taxi or 17min by tral): 12% reduction & breakfast included (via the hyperlink)
Important: Make sure you select the dates, before you search. The discount is only valid from 15/5 to 17/5
Yes, more than 2000 parking spots, at no extra cost. We should be good 😉
Don’t worry if you cannot attend all sessions. We’ll share (exclusively for the attendees) the recordings of the keynotes a few days after the conference.
When we are approaching April, we’ll email all the attendees about the event app. You’ll be able to confirm your profile, book meetings with other attendees and pre-register for sessions & roundtable discussions. More info we’ll be shared with you about this via email.
Catering will be provided during the entire happening. You don’t have to worry, we won’t make you starve 😉
For more information on We Are Sales, visit our home page.