We Are Sales 2025
On-demand
Morning Sessions
"Eliminate!": Success starts with cutting things out
Edward Boute
Author & Executive Coach
A New Era in Sales: The AI-Powered Sales Organization
Ann-Sophie Vlaminck, Hanneke Vogels, Sam Huylebroek & Gianni Cooreman
Fortino, Stryfes, Uman, Salesforce
Afternoon Sessions
Gravity Sales: An Introduction to a New Sales Model
Michael Humblet
Founder @ School of Sales, Sales Author & Sales Strategist
Turn Your CRM into a Revenue-Driving Machine (Not a Graveyard)
Martijn Plessers
Co-founder @ Bonana Belgium
Partnerships are like college s*x
Frie Pétré
Founding CEO @ Qollabi
Buyer-Proof Selling: How To Interact & Negotiate With Modern Procurement
Manu Matthyssens
Professor AMS & Buyer Proof Sales Expert @ ISAM
Forget Growth Marketing, it's time for "Growth Sales": a structured framework for modern, experimental selling
Hanne Hellemans
Founder @ Silk
Value-Based Pricing: Unlocking Customer Happiness & Driving Business Growth
Ann Vervecken
Global Head of Value Based Pricing for multi-regional accounts @ DHL Supply Chain
Growing Faster Than the Market: The Secrets to Doubling Your Pipeline Conversion
Els Costers
Co-pilot in Commercial Excellence @ Perpetos
Sales powered by AI
Hanneke Vogels
Sales Technology Strategist
The Art & Science of Champion Building in Enterprise Sales
Frederik Maris
CRO @ Atoss (ex-Head of EMEA @ Zoom)
The Secret to a Resilient, Crisis-Proof Sales Team
Andy Vlaeminck
Business Unit Manager @ salesUp
What is GTM Engineering? Coined by Clay, but what you better should understand about engineering your GTM
Victor De Coster
Revenue & Analytics Engineer
Signal- & Intent-based Selling: Reaching out at the right time with the right messaging
Jean-Philippe M.L. Schepens
Founder & CEO @ Axonjay.ai
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