The future state of sales
The #1 Conference about Sales Leadership in Europe
+400
Attendees
+70%
Senior Management
+15
Keynotes
∞
Beers & Fun
↓ Lineup for WE ARE SALES 2024 ↓
Achieving Sales Excellence by following The Path of Least Resistance
David Du Pré 🇧🇪
B2B Tech GTM Advisor
About this session
What do high achieving GTM leaders do—or not do—that explains their success?
GTM leaders will get insights on how to achieve sales excellence by focusing on the underlying structures of their go-to-market organisation.
Attendees will get a simple framework and mental models to improve how they currently operate, standing on the shoulders of giants.
- What are the best leaders doing differently?
- How can I build an exceptional team?
- What can I learn from physics and artists?
- Should I mainly focus on the "science" aspect?
- How can I make better decisions, like exceptional leaders?
If you're looking for sales excellence, David will introduce to you the path of least resistance to it.
David Du Pré is GTM advisor in many of Belgium's most impressive scaleups, such as Henchman, Gorilla, Silverfin, Bizzy and many others.
He also played a pivotal role in Showpad's growth phase, helping increase its ARR from $1M to $20M, and later contributed to Alan's expansion from $100M to $200M ARR. David is an absolute super star in the Belgian tech scene.
RevOps ≠ System admins: Driving growth across your GTM with RevOps
Toni Hohlbein 🇩🇪
Founding CEO, Growblocks
About this session
The fastest growing job title is RevOps (LinkedIn). 41% of companies see improved revenue growth from RevOps (Forrester).
Yet, most RevOps teams are being used as system admins, ignoring the ‘revenue’ part of their title.
So what’s the value of strategic RevOps and what's the purpose?
In this session Toni will share what he's seen top teams at $100M companies do - so you can start improving the most important outcome: revenue.
On a daily basis Toni helps CRO’s & RevOps with improving their GTM engine with GrowBlocks.
Toni himself started in RevOps and led 2 SaaS companies to €150-200M exits, as their CRO.
Finally, he's the host of "The Revenue Formula Podcast", where he interviews the best minds in RevOps & Sales Leadership.
International Expansion: The Secrets to Sendcloud's international Success
SABI TOLOU 🇳🇱
Founding CCO, SendCloud
About this session
Sabi Tolou, founding CCO at Sendcloud, will share the secret behind Sendcloud's international success, now serving 25,000 customers across 8 markets.
He discusses the trials and triumphs of Sendcloud's entry into the German market and how the core values of (1) no bullshit, (2) grow and win, and (3) fun helped turn the German venture into a success.
Sabi Tolou, co-founder and CCO of Sendcloud, he's led the company from inception to becoming one of Europe's fastest-growing tech companies.
Sabi and his team managed to scale their activities to 8 countries and are currently serving 25.000 customers.
Sabi still oversees marketing, sales and commercial partnerships that are vital for the commercial expansion of SendCloud.
International Expansion: Leverage Local Markets to close Big Enterprise Clients
Vincent Coirier 🇫🇷
CSO, Partoo
About this session
Vincent Coirier, CSO at Partoo, will share their method for securing deals with major global companies by utilizing local offices.
He will outline the systems used to synchronize teams, the tools that facilitate success, and the steps necessary to implement this strategy on your own.
Vincent Coirier became the Chief Sales Officer at Partoo when their ARR was just 300K in France.
Now, they've reached an ARR of 30 million, with revenue coming from over 100 different countries.
This success makes Vincent an expert in enhancing international sales.
International Expansion: Leverage Partners for International Revenue Growth
Sophie Vandriessche 🇧🇪
CRO, Rydoo
About this session
Sophie Vandriessche, CRO at Rydoo, will do a breakdown of how they scale international by leveraging their innovative partner approach that has proven successful the last couple of years.
A great use case of how an indirect GTM strategy can impact your international revenue growth.
Rydoo is experiencing rapid growth, with Sophie playing a key role in this expansion.
She has been instrumental in increasing revenue both numerically and geographically.
This isn't her first successful venture; she has previously achieved similar growth at Genesys, Citrix, and Alpega.
Additionally, Sophie is a partner at The House Of Sales, assisting companies in accelerating their GTM strategies.
The CEO mindset as a differentiator for Revenue Leaders
Hendrik Isebaert 🇧🇪
CEO, Showpad
About this session
The modern day CRO has to be more than a sales leader. They should embrace their role as the architect of an environment that continuously improves customer outcomes and financial performance. In this session, Hendrik Isebaert will share learnings from a career in Sales & Marketing management and how the CEO mindset got him to lead more effectively as a revenue executive.
Hendrik is currently CEO at Showpad, one of Belgium's most successful scale-ups. He joined the company at 5M$ ARR and helped scale it to 100M$.
Under his leadership Showpad hit break-even for the first time and is now on track to deliver positive free cash flow.
Prior to Showpad, he spent time at Procter & Gamble and Bain & Co. Hendrik holds an MBA from Harvard Business School and is the very proud father of 3-year old twins.
The winning storyline: how to close more by getting your sales story right
Michael Humblet 🇧🇪
Founder, School of Sales
About this session
How do you formulate the ultimate winning sales storyline? What do you need to close prospect faster? How do you tailor your sales and closing techniques to the needs of the ever changing prospects?
In this workshop Michael will share the structure how to nail your sales storyline every single time and he will share tons of examples.
Michael will use his famous style of high energy combined with humor and deep structural insights.
This is one workshop you do not want to miss as a sales leader.
Michael Humblet is recognised as the sales and lead generation authority within the Benelux.
He has written 2 best sellers on these topics: Nobody Knows You and WHY NOW.
With his B2B content agency Chaomatic he has helped over 350 companies to scale their business. He recently launched School of Sales to inspire and educate sales.
Check his inspiring Youtube / Podcast show called The Sales Acceleration Show.
So… What EXACTLY should you “Discover” on DISCO Calls?
Becc Holland 🇺🇸
CEO & Founder @ Flip the Script
About this session
Gartner reports that 83% of buyers today DO NOT want a seller involved in the buying process, at all.
More strikingly, buyers often gain no new insights from an AE that they didn't already possess.
Rather than enriching the buyer's experience, AEs tend to only add: time, Zoom calls, 97 follow-up emails, and pressure to buy.
Come Join Becc Holland as she delves into the critical topic of Discovery, covering:
- What should you “discover” in Discovery
- Why focusing ONLY on Pain & Impact will hurt you
- The Difference between a Pain vs. Problem vs. Impact
- The 7 Rules & 12 Types of Problems
- What 13 EXACT Questions you should ask to uncover unknowns, build credibility, and potentially increase close rates by 44%.
It's time you and your team start nailing the Discovery.
Becc is a highly respected sales trainer within the sales ecosystem, with a dedicated following of +50,000 people who engage with her content daily.
Unlike traditional gurus who might just recite from a book, Becc has firsthand experience, having led business development at leading tech companies like Gong, G2, and Chorus.ai.
Additionally, she serves on the advisory boards of various sales development tech companies, keeping her at the cutting edge of effective sales strategies.
With her extensive background, Becc is the ideal expert to explore the art & science of Discovery in sales.
Value-Pricing Tactics & Tools that Boost your Sales Team’s Performance
Laurent-David Hostyn 🇧🇪
Founding CEO, Givemefive
About this session
Price discrimination… Everybody knows the definition: “the same goods and services, but sold at different prices”. The idea behind it is to capture as much demand as possible, as long as it makes sense financially.
But how do we translate this concept into a very tactical way of selling?
Meaning: how do we navigate price discussions, allowing flexibility in your final pricing to the prospect, in a way that you're maximizing your goal?
This is what Laurent-David, founding CEO of Givemefive and pricing expert, is going to teach us.
This session is made for sales leaders & sales reps that are looking to understand the dynamics between commercial strategy, value selling, pricing & discounting.
After working closely with 250 CEO’s Laurent-David has gathered a deep expertise in packaging and pricing strategies. And discovered what most companies are doing wrong on this subject.
As the founding CEO of Givemefive, he works on a daily with (sales) leaders on improving their pricing & packaging, that translate into closing more & better deals.
AI in Sales: AI-powered Outbound System
Alex Vacca 🇧🇪
Co-founder, ColdIQ
About this session
Let's let AI take over your outbound process, shall we?
Alex Vacca will guide us in building an AI-powered cold outreach system that actually works.
From leveraging trigger events and data enrichment to prompt engineering and email deliverability optimization.
Alex will cover all the state-of-the-art practices for 2024.
Alex Vacca is founding COO at ColdIQ, a disruptive lead generation agency. Together with his team, they maintain a directory of over 500 AI tools, specifically for sales teams. This has enabled them to define the ideal outbound tech stack for themselves. They are so effective in what they do that ColdIQ cannot keep up with the demand for their services.
AI in Sales: How Alan Leverages Sales AI assistants
Marie-Hélène Stoltz 🇫🇷
Sales Ops & Strategy, Alan
About this session
Ever considered AI sales assistants but thought it might be too early? We're here to challenge that perception.
Alan stands out as one of the most innovative sales organizations in the AI sphere, moving beyond mere talk to actual implementation of AI sales assistants.
Marie-Hélène will share Alan's approach, detailing the journey of developing these assistants and demonstrating two that are currently operational at Alan.
To conclude, Marie-Hélène will offer key principles to guide you in creating your own AI sales assistants.
Marie-Hélène is responsible for SalesOps & Strategy at Alan, a fast-growing Parisian InsurTech founded in 2016, which has already reached over €350 million in ARR.
In her role, Marie-Hélène is leading the AI-projects for the sales organisation. Their goal: integrating Sales AI agents across the entire sales cycle.
Furthermore, with both companies hailing from Paris, Alan's collaboration with Magistral AI (Europe's counterpart to OpenAI) places Marie-Hélène in an unparalleled position to witness and contribute to cutting-edge AI innovation firsthand.
Marie-Hélène has been the brain behind the implementation of AI assistants at Alan.
AI in Sales: Supercharge coaching with ChatGPT
Koen Stam 🇳🇱
Head of Sales Benelux, Personio
About this session
As a leader, it is your responsibility to coach your people, a task that usually eats up a lot of time.
In this session, Koen will share how he leverages the power of ChatGPT for coaching in a way that is more efficient & effective.
He'll share his methodology, framework and prompt system so you can implement this straight away.
Koen is an emerging Top Voice in sales & GTM from the Netherlands, known not only for his influential presence on LinkedIn but also as a co-leader of the Pavilion community for the Benelux region.
Pavilion is an exclusive community of over 150 revenue leaders from rapidly growing companies.
His AI-coaching framework is by far the most sought-after resource among his network and audience.
Therefore, we're thrilled to have the opportunity to learn from it directly in his session.
Meet the Future of Revenue Tech:
Pitch Your Tech
4 Revenue Tech Leaders:
Laurent-David Hostyn (Givemefive), Thomas Neirynck (SalesNote), Nicolas Christiaen (Dealside), Tom Pennings (Salesnudge)
About this session
Technology is set to disrupt the way we approach sales.
From automated sales coaching and RevOps platforms to tooling that crafts value-driven offers. All with the same goal: make more revenue, faster.
We'll be introduced to cutting-edge innovations by leading CEOs within the SalesTech arena.
Don't miss this opportunity to transform your sales organization with advanced technology.
Thomas Neirynck is founding CEO of SalesNote, a Belgian conversational & AI-powered sales coaching tool.
SalesNote makes a report of every possible customer interaction: conference calls, phone calls & in-person meetings.
Tom Pennings is founding CEO of Salesnudge, a Belgian Revenue Analytics platform.
Salesnudge delivers you real-time sales insights so you can keep track of your sales performance, know where to focus on & take data-driven decisions to grow revenue.
Laurent-David Hostyn is founding CEO of Givemefive (formerly PricingPact), a Belgian Configure, Price & Quote (CPQ) platform.
Givemefive redefines the B2B buying experience, while making the offer creation process efficient and the pricing to value powerful.
Nicolas Christiaen is founding CEO of Dealside, a Belgian deal intelligence platform.
Dealside is the intelligent layer that deeply integrates within the existing Sales Tech stack of the sales team. It acts as the AI Sales Co-pilot that provides Deal intelligence to manage and convert pipeline on autopilot.
Andrei Zinkevich is the Co-founder of Fullfunnel.io, a full-funnel B2B marketing consulting company.
With 17 years in B2B marketing and sales, he's the acclaimed author of LinkedIn's top B2B Marketing Inbound book, recognized among the "100 Best B2B Marketing Books of All Time" by Bookauthority.
As Founder of the Trenches community, he's a thought leader shaping modern B2B marketing practices.
Vladimir Blagojevic is the Co-founder of Fullfunnel.io, a full-funnel B2B marketing consulting company.
With 17 years of experience, he's helped 100+ B2B firms conquer marketing challenges, earning an impressive 4.74/5 rating from 50 verified B2B companies in the last 5 years.
Generating revenue NOW: how marketing and sales can accelerate revenue now while building future pipeline
Vladimir Blagojević 🇷🇸 & Andrei Zinkevich 🇺🇦
Co-founders, Fullfunnel.io
About this session
"We need to generate revenue NOW" - the most common demand that pops up in marketing and sales meetings.
The only question is HOW? Investing more in demand-capturing ads? Running a webinar and pitching the product? Increasing the frequency of cold calls and emails?
Unfortunately, many GTM teams adopt a "spray-and-pray" approach, treating sales as a numbers game to meet revenue targets. This often results in blame games and missed targets at quarter's end.
In this session, Andrei & Vladimir will cover how marketing and sales can stop the war and develop a joint playbook to accelerate revenue this quarter while building pipeline for the future.
You'll learn how to:
- Identify the accounts that are likely to buy your product
- Create awareness among the buying committee members
- Nurture these accounts through a joint playbook to generate demand for your product
- Sync marketing and sales next actions to accelerate the pipeline
Are you ready to make alignment the default?
Recruit Different, Work Different
Krista rampelberg & jan mertens 🇧🇪
CCO & Master Channel Expert, UQV
About this session
As with most disciplines, hiring in sales is also changing rapidly.
Even though the problems stay the same: high cost of mishires, it takes too long to find the right sales talents,...
The new generation of sales people have changed and therefore your end-to-end hiring approach needs to be overhauled.
In this session we’ll help you start on the journey towards your new hiring approach.
To create this end-to-end approach we’ll go deeper into:
- What processes and tools guarantee hiring for success and retention?
- Why selecting on skills is way more predictive for future success than looking at past success? And how to do this successfully.
- How focusing on contribution potential rather than on risk potential optimises value creation?
- How continuous learning maximises attraction, retention and performance?
- Finally, what fundamental changes in mindset and attitude are needed to distinguish yourself?
Sales leaders, sales recruiters, come and follow the ‘Recruit Different, Work Different’ workshop with Jan & Krista!
But, be ready to rumble, Krista and Jan might well shake up your actual rock-solid beliefs.
Jan is an atypical recruiter, career advisor and organisational change coach with more than 30 years of (inter)national experience.
He likes to share surprising insights on recruitment, leadership and change. His mission is to ensure the future of companies by offering science-based and easily actionable insights, strategies and tools for finding, hiring and retaining talent, in this ever more rapidly changing business world.
No fake, no show, only what really works!
Krista Rampelberg is CCO at UQ, an HR and Edutech company that builds dynamic learning communities for companies.
In the upcoming workshop, led by Jan, Krista will leverage her sales leadership experience to enrich discussions on innovative recruitment strategies.
Their collaboration aims to ensure the session's practical relevance, moving beyond superficial discussions to truly resonate with sales leaders and recruiters.
Thriving in a Post Manic Phase: Reimagine Sales
Prof. Dr. howard dover 🇺🇸
Professor, University of Texas at Dallas & Author of "The Sales Innovation Paradox"
About this session
Sales has recently gone through a classic mania phase in the manias, panics, and shocks model.
The rapid increase in interest rates, driven by global inflation, has now led us to the panic phase.
Those who recognize this trend and harnesss existing technology to ReImagine their sales skills and motions will thrive in the future.
On the other hand, those who don't may continue to struggle with the effectiveness of their efforts, trapped in the sales innovation paradox.
Dr. Howard Dover will combine his expertise with the latest research pieces, to help you to reimagine your sales approach.
Dr. Howard Dover is one of the biggest names in the academic sales world, being the director of the Center for Professional Sales & Sales coaching at UT Dallas.
Because of this, he's reading all the newest research papers in regards to sales and is still involved in sales research himself.
Howard is also the author of the book "The Sales Innovation Paradox".
As Head of Demand Generation at Actito, Margaux has been the execution artist behind the "Sprint Approach".
She'll be revealing the entire playbook, together wih Jonathan, and answer all the practical questions you may have on the topic.
After +10 years in marketing, sales and product management, Jonathan has built up a passion for helping marketers leverage digital technology to provide outstanding customer experiences.
His motto drives his passion: “Always be curious, never stop learning”.
The "Sprint Approach" as the Key to Marketing-Sales Alignment for Boosting Your Company's Growth
Jonathan Wuurman & margaux mallien 🇧🇪
VP Marketing & Head of Demand Gen, Actito
About this session
During this session we'll delve into the power of the "Sprint Approach" in harmonizing marketing and sales efforts.
By integrating tactical sprints with key marketing-sales activities, Jonathan & Margaux will showcase real-life examples and data-driven results that underline the effectiveness of this methodology.
You'll leave equipped with actionable insights and innovative tactics to enhance collaboration between marketing and sales.
Whether you're aiming to refine your outreach efforts, increase lead generation, or streamline your sales process, this session promises to offer valuable lessons in leveraging the Sprint Approach for optimal growth.
Get ready for a full day about sales.
Doors open at 8:30 and the conference kicks off at 9:15. The last sessions end at 16:30, but don’t leave quite yet, as that’s the start of the afterwork🥂
Conference Partners
Working Area
Do you already have meetings scheduled on May 16? Don’t worry, Meetdistrict got your back! They are providing the working zone for you to work in all serenity.
FAQ
You can always contact us via email at info@wearesales.com. We will be happy to answer all your questions and get back to you as soon as possible.
We don’t refund ticket purchases. If you cannot make it, we recommend you to find someone who will substitute for you. If that is the case, please contact us 2 weeks upfront, sending an email to info@wearesales.com
The conference will take place at Groenendaallaan 394, 2030 Antwerp, Belgium; on Thursday May 16, 2024.
Coming from Amsterdam?
By Car: 2h
By Train: 1h28
Route:
You take the Eurostar 9316 toward Paris and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Paris?
By Train: 2h22
Route:
You take the Eurostar 9303 toward Amsterdam and get off at “Antwerpen Centraal”.
From here you take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Antwerp-Central Train Station
By Train:0h12
Route:
You take the IC2006 towards Essen and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Brussels airport?
By Car: 0h35
By Train:0h44
Route:
You take the IC9219 toward Amsterdam and get off at “Antwerpen-Berchem”.
From here you take the 2558 Roosendaal and get off at “Antwerpen-Luchtbal”
Next, you walk 7 minutes towards Kinepolis Antwerpen & you’ll arrive at We Are Sales 2024
Coming from Charleroi airport (Brussels South)?
By car: 1h25
Searching for the best deal in terms of accommodation? We’ve arranged a discount at the following hotels:
- Holiday Inn Express Antwerp – City Center (12 min by taxi or 17min by tram) : 12% reduction & breakfast included (via the hyperlink)
- Hotel Indigo Antwerp – City Centre (13min by taxi or 17min by tral): 12% reduction & breakfast included (via the hyperlink)
Important: Make sure you select the dates, before you search. The discount is only valid from 15/5 to 17/5
Yes, more than 2000 parking spots, at no extra cost. We should be good 😉
Don’t worry if you cannot attend all sessions. We’ll share (exclusively for the attendees) the recordings of the keynotes a few days after the conference.
When we are approaching April, we’ll email all the attendees about the event app. You’ll be able to confirm your profile, book meetings with other attendees and pre-register for sessions & roundtable discussions. More info we’ll be shared with you about this via email.
Catering will be provided during the entire happening. You don’t have to worry, we won’t make you starve 😉
