Exclusive Event | Keynote, roundtable & Dinner

Commercial Excellence in 2025

The impact of Ai, Enablers & Distractors in driving revenue growth

November 27, 2024 · Diegem, Belgium

* this event is free, but your ticket request must get approved

40-50

Revenue leaders

100%

Director and above

EXCLUSIVE

ACCESS

What's On The Agenda

Join us on November 27 for an exciting evening on Commercial Excellence

Doors open at 16:00 (CET). Check-in at the entrance where we’ll stand ready with refreshments to kick off the evening. You’ll get to settle in, grab a drink, and start networking casually with fellow attendees before the formal sessions begin.

Pascal Persyn, CEO of Perpetos, will open the event by introducing the Commercial Excellence Collective – a community we hope you would want to be a part of!

Join us for an insightful keynote by Professor Deva Rangarajan, where he will discuss the latest academic research on how to overcome customer inertia. 

Each table explores a key element—either an enabler or a distractor—of their commercial excellence initiatives. Each discussion focuses on how these elements influence AI initiatives or, conversely, how AI can enhance or hinder these enablers.

“What is the current reality in your organization?  How do you overcome the challenges? What did you do so far?

Engage in deep-dive conversations with peers, exchange ideas, and discuss practical solutions to the challenges faced in Commercial Excellence.

In a casual atmosphere with drinks and light bites, continue your conversations from the round roundtables.

Enjoy a relaxed seated dinner where you can continue conversations from the roundtable discussions in a more informal setting. Build deeper connections with fellow leaders over great food and drinks.

Every great thing must come to an end… but don’t worry, this is just the beginning of many great Commercial Excellence initiatives!

Why should you join us?

We are bringing the greatest minds together on commercial excellence. Let’s tap into each other’s insights on GTM strategy, sales enablement en revenue operations.

🤝 Exclusive Networking

Connect with senior revenue leaders who are as passionate about commercial excellence as you.

💡 Impactful Conversations

Engage in roundtable discussions where you’ll exchange insights with like-minded peers on how to accelerate sales and fight customer inertia.

📊 Latest Research

Discover the latest research and insights driving success in commercial excellence.

Who is this event for?

Where is the event?

Request Your Ticket

100% free but spots are limited

Data Processing (Required)
Future Communications (Optional)

Leaders from these companies are already registered

FAQ

You can always contact us via email at info@wearesales.com. We will be happy to answer all your questions and get back to you as soon as possible.

The event will take place at “Holiday Inn Brussels Airport”, Holidaystraat 7, 1831 Diegem.

Take the train to “Diegem”. From there, it’s a short walk of 14min. Alternatively, you can also take the Delijn bus 272.

Yes, the venue has plenty of parking spots.

Yes but we expect you to be there by the time we are having the roundtable discussions. That is at 6pm.

Yes, it even includes a seated dinner.

This event is an initiative of Perpetos, the leading boutique consultancy in Commercial Excellence in the Benelux.